These illuminated tires were developed by Goodyear in 1961. They’re made from a single piece of synthetic rubber and are brightly lit by bulbs mounted inside the wheel rim. The Goodyear Tire Company intend to produce the tires in a variety of colors.
According to LIFE magazine this is one of the 30 dumbest inventions.
“It took a lot of grit to drive the car right towards that fearful plunge, but Mr. Wing, who handled the wheel, had every confidence in the car and its control, and did not put on the breaks until the front wheels were right at the very edge of the precipice.”
“I confess that it made me shudder with apprehension, as I watched him, so cool and confident, driving where one little slip would mean a plunge of two thousand feet into the gorge below; and when he finally said, ” that will do, let’s chuck block her,” I was only too glad to slip a good sized rock in front of the rear wheel, so we could leave the car and size up the situation for a photograph.”
Police constable Karlsson could outrun the car. Here is a picture of the police report.